The Profit: Season 8, Episode 8

8 - 8: Raise the Roof

A home construction business that's trying to revolutionize the way houses are built is struggling to keep up with demand for their innovative homes. With options to grow in both the residential and commercial market, the owners are also facing a bit of an identity crisis. Marcus must show them the importance of laying a firm foundation first if they're going to cash in on their potential.