The NEW Celebrity Apprentice: Season 3, Episode 1

3 - 1: True Colors

In this premiere episode of the third season of "The Celebrity Apprentice," Donald Trump divides the celebrities into men versus women and instructs them to choose a team name and in a surprise twist, Trump asks them to choose the opposing team's project manager. For their first task they must run a New York City diner. The team who brings in the most money at the diner, including tips, wins. It isn't long before the celebrities' egos clash as they compete to see who will be the first celebrity to face Mr. Trump in the boardroom and hear the words "You're fired."