The Lightbulb Moment: Season 1, Episode 4

1 - 4: FLORIDA | How Real Estate Rogues Invented Florida As We Know It

Florida wasn't always the Sunshine State. In the 1920s, an army of real estate boosters set out to redefine Florida from an economic backwater to a ritzy vacation destination, sparking a land boom–and bust–the likes of which America had never seen before.