The Apprentice UK: Season 2, Episode 5

2 - 5: Advertising

The remaining 10 candidates face the task of creating a TV ad and billboard poster campaign to promote a product dreamed up by Alan Sugar to make hiring his private planes easier. The entrepreneurs' confidence is sky-high as they film on board his latest jet, but despite having top agency Saatchi and Saatchi on hand for advice, everyone's spirits plummet when the results are screened.